A notable change has been made to the leadership team of Cloudflare, worldwide CDN and connectivity cloud provider listed on the New York Stock Exchange. Mark Anderson, a seasoned industry veteran and a current member of Cloudflare’s Board of Directors, has been appointed as President of Revenue. This strategic decision aims to propel the company into its next phase of growth, targeting a scale of $5 billion in annual recurring revenue and beyond.
With an impressive track record of growing revenue across several corporate IT firms, Anderson has over 25 years of expertise in the technology sector. He was the CEO of a well-known data analytics business called Alteryx (NYSE: AYX) before he joined Cloudflare. Interestingly, Anderson was crucial to Palo Alto Networks’ expansion from its pre-IPO phase to its current state of over $2.5 billion in yearly sales. Prior to joining Palo Alto Networks, he oversaw sales operations at F5 Networks, helping the business generate over $1 billion in revenue annually.
The CEO and co-founder of Cloudflare, Matthew Prince, expressed his excitement at Anderson’s appointment and the special opportunity it affords. Mr. Prince highlighted Anderson’s wealth of expertise in accelerating expansion at scale and his in-depth knowledge of Cloudflare‘s industry. According to Prince, “Mark has been part of our growth journey for more than four years, and bringing him on to drive our go-to-market efforts was an exceptional opportunity we simply could not pass up.”
Mark Anderson responded to his appointment by expressing his faith in the leadership group and product strength of Cloudflare. He recognized the company’s place in the industry and the window of opportunity for expansion. “The market is coming to Cloudflare, and the time is now,” Anderson said. He was thrilled to be in charge of Cloudflare’s go-to-market division and help the company grow into one of the most recognizable tech brands in history.
Growing Faster and Scaling Up
Mark Anderson‘s responsibilities will include managing Cloudflare’s marketing, customer success, and sales teams. This action is in line with Cloudflare’s strategic goal of growing faster and scaling up. Marc Boroditsky, the previous President of Revenue of Cloudflare, will step down and Anderson will take over. Mr. Boroditsky, who was instrumental in reorganizing Cloudflare’s sales team, will continue to serve as an adviser to the business during this transition.
Matthew Prince thanked Marc Boroditsky for his efforts in building a solid base for Cloudflare’s sales team and acknowledged his achievements. Boroditsky’s contribution to propelling the company’s operations and laying the groundwork for future expansion was acknowledged by Prince. Mr. Prince cited Boroditsky’s efforts as seen by the robust bookings performance in Q42023, which Anderson hopes to improve on in his new position.
In conclusion, Mark Anderson’s nomination to the position of President of Revenue at Cloudflare is a calculated move meant to quicken the company’s development trajectory. Mr. Anderson would well-positioned to spearhead Cloudflare‘s go-to-market initiatives and foster success in the rapidly changing technology sector because to his extensive expertise and track record.
