Deutsche Telekom overtakes Verizon to gain the position as the world’s most valuable Telecoms brand for the first time, according to a new report from Brand Finance, the world’s leading brand valuation consultancy. Deutsche Telekom’s 17% brand value increase to USD73.3 billion can be attributed to a strong network and successful fibre deployment in Europe, along with 5G leadership in the US, elevating the brand’s connectivity perceptions and group service revenues. Brand Finance research underscores Deutsche Telekom’s leadership in customer satisfaction, lifting its Brand Strength Index (BSI) score to 83.0 out of 100.
etisalat by e&, e& Group’s telecom vertical, has become the world’s strongest telecoms brand, boasting a Brand Strength Index score of 89.4/100 and AAA rating. Thriving under the larger technology group and the leadership of top ranked telecoms Brand Guardian, Hatem Dowidar, the telecom operator has expanded into new markets through its Partner Market program and strategic acquisitions. Substantial investments have also been made in communication campaigns to promote brand awareness and the brand’s transformation from a traditional telco into a global tech company.
NVIDIA report reveals a 67% increase in revenues among telecom leaders via AI integration
The post Shifting Telecoms Terrain: Deutsche Telekom and etisalat by e& lead in new telecom brand ranking appeared first on Daily Host News.
